Analyze
← ServicesWe use a variety of techniques to ensure a comprehensive understanding of user needs.
User tasks and goals are defined and serve as the driving force for product development.
Ethnographic & Field Research
Ethnographic research and field study techniques are commonly used in the first stage of the project cycle to provide a view of the “real-world” conditions in which users operate the proposed technologies.
Methods
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Shadowing
Understanding user tasks and workflows through first-hand observations of daily behaviour. -
Interviews
Discovering facts and opinions held by potential users through one-on-one conversations. -
Surveys and Questionnaires
Gathering quantitative and qualitative information from target user groups.
Market Research
The current market environment and competitive landscape provide important context for product design and development, technology procurement and system implementations.
Methods
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Literature Review
Synthesizing what has been published in a given area of research by accredited scholars and researchers. -
Incident Report Review
Analyzing an incident/accident report to determine root causes and to provide recommendations. -
Technology/Competitive Review
Objectively assessing technologies, products or services to determine merit and propose recommendations for use. -
Focus Groups
Exploring user perceptions regarding a product, service, or concept in a facilitated group setting.
User Needs Analysis
Users are made the focus throughout the design and evaluation process.
Methods
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Task Analysis
Analyzing the physical and mental steps that users take to complete tasks. -
Personas
Creating narratives that describe a user’s characteristics, behaviors and goals. -
Use Case Scenarios
Describing step-by-step how a user interacts with a system to achieve a goals. -
Card Sorting
Discovering users’ mental model of information through organizing labeled cards into categories.