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Reimagining healthcare
Our Approach
We view healthcare through a human lens.
Our team designs and evaluates health products and services to address the complexity of human behaviour and create experiences that are both seamless and safe.
Toronto General Hospital, UHN
Embedded within the University Health Network
We constantly collaborate with the patients and providers for whom we design.
Our Services
Research
Uncovering opportunities for innovation through user-centered research
We believe that to make meaningful contributions we need to start by developing a deep understanding of the experiences of the people we design for and the systems they interact with.
Through ethnography and immersion into real-world settings, we uncover opportunities for innovation and for the creation of meaningful, human-centred products and services.
What we offer
related projects
Design
Designing safe, effective, and usable products and services that simplify experiences
Designing through the lens of human factors results in products, services and systems that are intuitive, efficient, and effective.
From concept development through to prototyping, our human-centred design process considers people’s behaviours, capabilities, and limitations, and the broader social, political, technological, and cultural contexts in which they operate.
What we offer
related projects
Evaluation
Conducting usability evaluations and offering regulatory guidance
Our simulation-based formative and summative usability evaluations support a system in which preventable errors are minimized and safety is seamlessly integrated into care.
With over 20 years of experience supporting clients through the regulatory approval process, we have deep experience with human factors standards, regulations, and evaluation approaches.
Learn MoreWhat we offer
related projects
Research
We believe that to make meaningful contributions we need to start by developing a deep understanding of the experiences of the people we design for and the systems they interact with.
Through ethnography and immersion into real-world settings, we uncover opportunities for innovation and for the creation of meaningful, human-centred products and services.
What we offer
related projects
Design
Designing through the lens of human factors results in products, services and systems that are intuitive, efficient, and effective.
From concept development through to prototyping, our human-centred design process considers people’s behaviours, capabilities, and limitations, and the broader social, political, technological, and cultural contexts in which they operate.
What we offer
related projects
Evaluation and Regulatory Services
Our simulation-based formative and summative usability evaluations support a system in which preventable errors are minimized and safety is seamlessly integrated into care.
With over 20 years of experience supporting clients through the regulatory approval process, we have deep experience with human factors standards, regulations, and evaluation approaches.
What we offer
related projects
Our Simulation Labs
Our state-of-the-art simulation labs allow us to conduct high-fidelity usability tests on medical devices, digital therapeutics, healthcare environments, and innovative service delivery models.