ASSOCIATE DIRECTOR, DESIGN & STRATEGY
Over the past 7 years, Jennifer has been advocating for the role of design in healthcare and leading teams to design meaningful health experiences. She began her career leading the design and implementation of the innovation program at SickKids, a major paediatric teaching hospital in Toronto. She then moved on to consult at Idea Couture, a global experience design agency, where she led teams of anthropologists, behavioural economists, and strategists to design human-centred products and services for companies around the world. Today, at Healthcare Human Factors, she is the Associate Director of Design & Strategy, where she leads teams of designers and engineers to tease apart complex health challenges and find the sweet spots in which value can be created for the people for whom the healthcare system serves. She holds both an MBA and an HBSc from the University of Toronto.
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