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DESIGNTALKS
Why Design Matters
The Role of Customer Experience in Transit Modernization
Transit agencies around the world are embracing the importance of customer experience as a measure of success in delivering public transit. For this reason, more than ever, the role of customer-facing communications is vital.
The topics covered in Ian’s talk include: development of clear and easy to follow design and style guidelines for communications; key partnerships with city organizations and regional transit partners; and the story of how a nearly 100-year-old agency brand was repositioned to embrace change and exemplify transit modernization. It’s a story filled with intrigue, captivating designs and many, many lessons-learned.
Ian Dickson
Ian leads TTC’s 15-person in-house design studio, a strategic and prolific group that creates all things visual for the third-largest transit agency in the North America. Their work covers advertising, websites and mobile experiences, environmental graphics, special event design, maps, fare media and customer information, bus and streetcar livery design, merchandising and much more. TTC’s design work has received numerous awards and recognitions since Ian joined the TTC in 2012.